Privacy Policy

At LeadFarmAI, we take your privacy seriously. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our Service.

1. Information We Collect

1.1 Information You Provide

We collect information that you provide directly to us, including:

• Account Information: Name, email address, password, brokerage name, phone number
• Payment Information: Credit card details (processed securely through Stripe)
• Profile Information: Website URL, business details, preferences
• Communications: Messages you send us, support requests, feedback

1.2 Lead Information

When visitors interact with your AI assistant, we collect:

• Conversation messages
• Contact information provided by visitors (names, email addresses, phone numbers)
• Property preferences and search criteria
• Timestamps and session data

1.3 Automatically Collected Information

We automatically collect certain information when you use the Service:

• Usage Data: Pages visited, features used, time spent, actions taken
• Device Information: Browser type, operating system, device identifiers
• Log Data: IP address, access times, error logs
• Cookies: We use cookies and similar tracking technologies

2. How We Use Your Information

We use the collected information for:

• Providing the Service: Operating the AI chat widget, lead qualification, dashboard
• Communication: Sending lead notifications, service updates, support responses
• Personalization: Customizing your experience and improving recommendations
• Analytics: Understanding usage patterns and improving the Service
• Security: Detecting fraud, abuse, and security threats
• Compliance: Meeting legal obligations and enforcing our Terms
• Marketing: Sending promotional emails (you can opt out)

3. How We Share Your Information

3.1 Service Providers

We share information with third-party service providers who perform services on our behalf:

• OpenAI: Powers the AI chat functionality
• Stripe: Processes payments securely
• AWS: Hosts our infrastructure
• SendGrid: Delivers email notifications
• Analytics Providers: Help us understand Service usage

3.2 Legal Requirements

We may disclose information if required by law or in response to:

• Valid legal process (subpoenas, court orders)
• Government requests
• Protecting rights, property, or safety

3.3 Business Transfers

If LeadFarmAI is involved in a merger, acquisition, or sale of assets, your information may be transferred. We will provide notice before your information is transferred.

3.4 With Your Consent

We may share information with third parties when you give us permission.

4. Data Retention

We retain your information for as long as your account is active or as needed to provide the Service. After account termination, we may retain certain information as required by law or for legitimate business purposes.

• Account Data: Retained while your account is active
• Lead Data: Retained for 7 years (or as configured by you)
• Conversation Logs: Retained for 2 years
• Payment Records: Retained for 7 years (legal requirement)

5. Data Security

We implement industry-standard security measures including:

• Encryption in transit (TLS/SSL)
• Encryption at rest for sensitive data
• Regular security audits and penetration testing
• Access controls and authentication
• Employee security training
• Incident response procedures

However, no system is 100% secure. We cannot guarantee absolute security of your information.

6. Your Privacy Rights

6.1 Access and Portability

You can access your data through your dashboard or by requesting an export.

6.2 Correction

You can update your account information at any time through your dashboard.

6.3 Deletion

You can request deletion of your account and data by contacting us.

6.4 Opt-Out

You can opt out of marketing emails using the unsubscribe link in any email.

6.5 Do Not Track

We do not currently respond to Do Not Track signals.

7. Cookies and Tracking

We use cookies and similar technologies for:

• Essential Cookies: Required for the Service to function
• Analytics Cookies: Help us understand usage patterns
• Preference Cookies: Remember your settings

You can control cookies through your browser settings, but this may limit Service functionality.

8. Children's Privacy

The Service is not intended for children under 18. We do not knowingly collect information from children. If you believe we have collected information from a child, please contact us immediately.

9. International Data Transfers

Your information may be transferred to and processed in countries other than your own. These countries may have different data protection laws. By using the Service, you consent to such transfers.

10. California Privacy Rights (CCPA)

If you are a California resident, you have additional rights:

• Right to know what personal information is collected
• Right to know if personal information is sold or disclosed
• Right to opt out of the sale of personal information
• Right to deletion of personal information
• Right to non-discrimination for exercising your rights

Note: We do not sell your personal information.

11. European Privacy Rights (GDPR)

If you are in the European Economic Area, you have rights under GDPR including:

• Right to access your personal data
• Right to rectification of inaccurate data
• Right to erasure ("right to be forgotten")
• Right to restrict processing
• Right to data portability
• Right to object to processing
• Right to withdraw consent

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of material changes via email or through the Service. Your continued use after changes constitutes acceptance.

13. Contact Us

Questions about this Privacy Policy? Contact us at:

Email: privacy@leadfarmai.com
Address: [Your Business Address]
Data Protection Officer: dpo@leadfarmai.com

14. Compliance Certifications

LeadFarmAI is committed to:

• GDPR compliance for European users
• CCPA compliance for California users
• TCPA compliance for phone number collection
• Fair Housing Act compliance